Copywriting & corporate storytelling

An award-winning writer, editor and executive producer, I’m an expert at storytelling in all its forms, and in addition to my editorial projects I’ve worked with a variety of clients to generate bespoke creative content.

I’ve delivered tone of voice frameworks, campaign copy, training assets, social media scripts and storytelling-led initiatives for global brands including Apple, Beats by Dre and Expedia. I’ve collaborated with Jonny Ive’s LoveFrom collective, producing work for blue-chip automotive and luxury clients. And I have a proven track record of creating high-impact narratives that resonate with diverse audiences.

I’ve also run communication workshops for professional creatives, taught at top UK universities and am a mentor with the NCTJ Journalism Diversity Fund, helping support emerging writers from non-traditional backgrounds.

If you'd like to discuss a project, or discuss how I can help your organisation tell a more exciting story about itself, do drop me a line.

 
 

Apple/Beats by Dre

  • Led copy development and narrative strategy for Creative Studios and Made in London, large-scale youth engagement projects, as well as working on keynote EMEA Today at Apple events.

  • Designed and wrote an intranet site for an in-house leadership training programme, creating educational assets and guiding participants through the learning journey.

  • Delivered copy and scripting for campaigns and social video content.

LoveFrom

  • Wrote longform strategic research documents for blue-chip automotive and luxury clients.

  • Developed narrative mood boards and ideation for new product launches.

Expedia

  • Overhauled direct email communications for global use, refining tone of voice and improving brand clarity across customer journeys.

  • Collaborated with the in-house design team and the client to develop messaging, creative concepts and brand-aligned storytelling assets.

Training and facilitation

An experienced educator, I’ve run sessions in many different contexts and of all kinds — particularly in journalism and imaginative non-fiction writing. I’d be delighted to help you shape your message, reach new audiences and sharpen your team’s communication skills.